In today’s digital world, data is everywhere and can be tracked easily as well. But the skill lies in how the advertiser...
Understanding Campaign Performance Metrics on a DSP
It so happens that when you run a digital ad campaign, you get caught up in the excitement of clicks, conversions, and i...
How to Optimize Your Campaigns with a DSP?
Let’s picture a scenario where you’re launching a campaign, which is strategically planned, with just the perfect budget...